This local SEO case study shows how we improved Google Business Profile visibility, reviews, and local rankings for a Paris-based dental clinic.
Introduction
Dr Teasedale is a Paris-based dental clinic offering specialized treatments including endodontics, non-surgical periodontology, and CEREC crowns and restorations in Paris 16.
Despite strong local reputation, the clinic needed stronger digital visibility in Google Maps and local search results. This local SEO case study shows how we improved rankings, reviews, and GBP performance using structured optimization strategies.
Problem
The clinic already had strong offline credibility in Paris, but its online visibility did not fully reflect its real-world reputation. The Google Business Profile was not fully optimized, and local keyword targeting was weak.
Inconsistent business information across listings, limited citation coverage, and under-optimized reviews reduced its chances of ranking in the top local 3-pack. Competitors with weaker services were ranking higher due to better local SEO execution.
Additionally, negative and neutral reviews were not actively managed or converted, which impacted trust signals and reduced conversion potential from Google Maps traffic.
“Even though the clinic had a strong patient base, its online presence didn’t reflect that authority. Without proper GBP optimization and consistent local signals, it was losing visibility to competitors who had better structured local SEO foundations.”
Strategy
Local SEO Strategy for Google Maps & GBP Domination
We built a structured local SEO strategy focused on Google Business Profile optimization, citation consistency, and local keyword targeting to improve map rankings and visibility.
The strategy also included review optimization, ensuring patient feedback was actively managed to improve trust signals and overall reputation in local search results.
We aligned all business information across platforms to ensure consistency, which is a key ranking factor for local SEO success in competitive healthcare markets like Paris.
“The focus was not just ranking higher, but building trust signals across Google’s local ecosystem. By combining GBP optimization, citation accuracy, and review management, we strengthened the clinic’s authority in local search results.”
Execution
Executing GBP Optimization & Local Citation Building
We started by fully optimizing the Google Business Profile, including categories, services, descriptions, and geo-targeted keywords relevant to dental services in Paris.
Next, we implemented local business listings and citations across authoritative directories to strengthen location-based signals and improve map ranking performance.
We also optimized review management strategies by encouraging positive patient feedback and addressing negative reviews professionally to improve overall rating signals.
Additionally, we ensured NAP (Name, Address, Phone) consistency across all platforms to avoid ranking conflicts and improve local SEO trustworthiness.
Results
- Achieved higher visibility in Google Maps and local search results
- Improved trust signals through optimized reviews and citations
- Increased local patient inquiries and appointment conversions
Growth Percentage
Amount Spent
Traffic Growth
Customer Retention
“Raxivo Digital significantly improved our local visibility and helped us attract more patients through Google Maps.”
