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Strategy, research, and results - built by one person, not a template.
Fahad Ayub
Founder & President
Leadership

AI SEO Strategist & Founder, Raxivo Digital

I’m the founder of Raxivo Digital, where I lead our approach to AI SEO and Generative Engine Optimisation (GEO) for UK-based B2B and small business clients. My work focuses on how brands earn visibility in an AI-driven search landscape – not just traditional rankings, but citations in ChatGPT, Gemini, and Perplexity. I started in SEO in 2019, spent years testing strategies hands-on across niche sites, and founded Raxivo Digital in 2023.

  • Creator of the Fahad Ayub AI CTR Framework, researching AI Overview citation patterns
  • 3+ years of hands-on SEO experience, self-taught from 2019
  • Leads a 50+ intern program across five SEO specialisms
  • Founder of Raxivo Digital and Blueprint SEO
Focus Areas

Where My Work Focuses

My research and strategy work centres on how search is changing - from traditional ranking factors to how AI systems decide what to cite. Here's where I spend most of my time:

Generative Engine Optimisation

Researching how brands earn citations in AI Overviews, ChatGPT, Gemini, and Perplexity.

Technical & On-Page SEO

Hands-on strategy for crawlability, site health, and content structure that AI and traditional search can both parse.

The AI CTR Framework

My original methodology studying how AI Overview citations affect organic click-through rates.

Team & Intern Development

Leading a 50+ intern program across On-Page, Off-Page, Technical, Content, and Social specialisms.

Beyond Raxivo Digital

Beyond client work, I maintain fahadayubseo.com as my primary knowledge hub, where I publish deeper research and perspectives on SEO and AI-driven search.

  • Original research
  • SEO Academy
  • Unfiltered perspective

Latest Writing

Technical SEO Audit: What We Check and Why
A technical SEO audit checks crawlability, indexability, rendering and performance. Here's exactly what we check, why it matters, and how we prioritise fixes.
­­­­On-Page SEO Checklist for Beginners
Learn the complete on-page SEO checklist for beginners with easy step-by-step tips to optimize titles, meta descriptions, and improve Google rankings.
How We Transformed a Kitchen Design Brand with Local SEO & GBP Optimization
This small business SEO case study shows how we fixed backlink issues, optimized Google Business Profile, and increased local leads for a US kitchen design company.
How We Built a Scalable Tech Blog with SEO, Content & Team Training System
This SEO case study shows how we built a tech blog from scratch using keyword strategy, content marketing, and structured SEO team training.
How We Built a Home Magazine Brand with SEO, Content & Team Growth Strategy
This SEO case study shows how we built and scaled a home magazine blog using keyword strategy, content marketing, and hands-on team training.
How We Boosted a Paris Dental Clinic’s Local Visibility Using GBP & Local SEO
This local SEO case study shows how we improved Google Business Profile visibility, reviews, and local rankings for a Paris-based dental clinic.
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